Following the success of last season’s “So Much More Than” campaign featuring Peyton Manning, Nationwide teamed up with Omaha Brand Studio once again to evolve the concept — this time introducing Saquon Barkley. More than just an NFL All-Pro running back, Barkley is also “Staycalm Barkley,” showcasing a new side of his personality. Omaha Brand Studio led the charge on production for this dynamic commercial, which debuted on the day of the 2025 NFL Draft.