We’ve flirted with some similar things over the years with other potential partners and if the vibe is off, if the chemistry is off, if the idea is off and it doesn’t really align with our mission statement, then it’s a no-go for us. So working with Omaha and the team there has been great. The key thing with working with Omaha and ESPN was those companies’ faith in the No Laying Up crew.
Chris Solomon
No Laying Up