Bud Light tapped Omaha Brand Studio to create an engaging digital campaign promoting the largest Super Bowl ticket giveaway ever by a brand. To meet the moment, Omaha Brand Studio enlisted a star-studded NFL roster including George Kittle, Emmitt Smith, Saquon Barkley & Hollywood Brown to spread the word. The result? Content that broke into the brand’s Top 5 most-engaging posts of the year and drove millions of referrals to the sweepstakes.