Omaha Brand Studio partnered with Macy’s to produce this fun, energetic spot airing during the 2025 Macy’s Thanksgiving Day Parade. Featuring Alison Brie as Macy’s Holiday Gift Guide, celebrity guests Baker Mayfield, Ejae, John O’Hurley, and Conan Gray tap our Gift Guide for a little inspiration for some special holiday gifts. Omaha Brand Studio managed the full creative scope of this project and handled all aspects of production.