Omaha Brand Studio teamed up with jewelry brand Kendra Scott to create the Buy Better Gifts holiday commercial campaign, which shows tongue-in-cheek examples of how men can sometimes miss the mark when it comes to gifting during the holidays, especially for a partner. Our solution? Buy her some Kendra Scott jewelry instead. Trust us. “Men make up about 20% of our customer base. So it’s an important demographic for us to go after,” said Tom Nolan, CEO of Kendra Scott to AdWeek when discussing the spots.