BUY BETTER GIFTS | KENDRA SCOTT

Omaha Productions teamed up with jewelry brand Kendra Scott to create the Buy Better Gifts commercial campaign, which tackles how men can miss the mark when it comes to gifting during the holidays, especially for a partner. “Men make up about 20% of our customer base. So it’s an important demographic for us to go after,” said Tom Nolan, CEO of Kendra Scott to AdWeek when discussing the spots.